3 Tips to Make the Most Out of Podcast Education

You're probably already well aware of this, but I'm obsessed with podcasts.  As a (I won't say the word "busy" because I banned it from my vocabulary a while ago) mom and business owner with a lot on her plate, podcasts are my FAVORITE because I'm able to consume information when I'd otherwise not be able to.

Think: folding laundry, working out, washing dishes, making dinner.. you name it!


I listen to quite a few different podcasts (in fact, I put together a list of my Top 10 Podcasts for Female Entrepreneurs which you can snag HERE), but most of them tend to be business/entrepreneurial based or self-help/mindset podcasts.

As an experienced podcast consumer, I noticed 3 simple yet impactful things that have helped me get the most out of podcast education - to really absorb the information I'm taking in and most importantly, how to implement that information into my daily life and business.

#1: WRITE IT DOWN  I really believe in the power of putting pen to paper.  However, like I already mentioned - I'm usually not in a position where I can write things down.  So when I hear something that really hits me, I pause and rewind the podcast and then type out the quote into the notes app in my phone so I can go back to it later.  If I'm really on my game, I'll actually write it down in my business notebook - a place where I keep all my notes, goals, scribbled inspirations, and so on.

However you choose to do it, write it down. 


#2:  FORM AN ACTION PLAN  When I hear something really powerful, I love to pause the podcast and actually recite the line or phrase out loud or in my head a few times to really allow it to sink in.  In fact, one I just heard at the gym this morning and loved and recited was: YOUR UNIQUENESS IS NOT A WEAKNESS.  Sooo good, right?? 

Now that you've found a piece of valuable information, the next step is to write down HOW you can actually implement what you heard into your life.

For example:  Say I'm listening to a podcast about outsourcing and I hear this line, "It's only when we can let go of what we're holding onto so tightly that we can find and get the help we need."  Ahhhh.  Yes.

Now my action might be: I'm going to log my time for an entire week and take inventory of what things are good uses of my time and evaluate the things I could potentially outsource to someone else.

Take what you hear ---> Form and actionable plan

#3:  SHARE WHAT YOU LEARN  Now that you're actually implementing all this awesome info into your own life, the last step is to share what you've learned with whoever will listen!  There's a quote that goes something like:

"People learn best when teaching others"  

In fact, I've experienced this first hand through homeschooling my kids!  Often I question whether I ever learned something in school because I don't remember it.  But now that I'm teaching it, I'm absorbing the information in a completely different way!!  

It's a lot like the concept of reading comprehension we learn in school - being able to tell the gist of a story in your own words - and what I think is really key is not only repeating back the message, but having the ability to see how it can apply to a particular situation or problem, whether it be ours or someone else's.  That's where the real magic comes in.   


Now friends.  Keep in mind, I most certainly do NOT do this process with every single podcast I listen to!  Just those that I can easily see the connection to my own life or business or those that really resonate for me in the moment.    

One last thing - repetition is the key to mastery.  If there's something you are really passionate about or want to learn more about, listen to an episode a few times.  It's amazing the different bits of info that will catch your attention each time.

Now that you know what to do, grab your ear buds and listen in to the audio version, my podcast interview on The Business Bites Podcast with Rachel Brenke.  I think you'll love it.

Stay amazing.

If YOU are ready to:




…then you definitely need to book your FREE BRAND STRATEGY CALL today where I’ll help you clarify your visual brand and go over how I can help you take your business to the next level!!!

Featured Personal Brand | KidArtLit


I can’t call it anything other than fate…

I was presenting at a women’s business conference in the Bay Area last summer and everyone was sharing where they were from. I mentioned my TINY town in Northern California and a woman across the room gasped out, “SHUT UP. That’s where I’m moving!!”

At the break, I rushed over to ask her about her move and found out about her amazing literature and process art subscription box company for families, KidArtLit. I asked for more info because it sounded like the perfect addition to our homeschool curriculum and ordered a box as soon as I got home.


Needless to say, my kids and I LOVED the boxes and before I knew it, Megan and Julia approached me about working together.


It’s been such an honor to tell the story of how reading and taking the time to do art with your children can bring you closer together and create memories that will last a lifetime.


The founders of KidArtLit, (and amazing boss babes) Megan and Julia, believe that a good story can be powerfully transformative and that process-based art experiences are the best way for children to develop problem-solving skills, confidence, and perseverance.


Together, they’re on a mission to make it easier for parents to connect deeply with their kids and to enjoy story time and art time the way they’ve always imagined.


Every detail of their business is intentional, down to the presentation of the box when it arrives… it’s basically like Christmas every single month when our KidArtLit box arrives!


And to top it off, each KidArtLit delivery is packaged by CSS, a nonprofit providing employment & job training for adults with developmental disabilities. The boxes are 100% recyclable and reusable - in fact, we‘ve repurposed our boxes for almost everything - art projects to storage for air-soft guns!


KidArtLit also partners with dozens of women-owned and mission-driven companies to source the best books, art materials, and activities for their families. A few recent partners include the Lawrence Hall of Science at UC Berkeley, Hero Arts, and Tattly.


Helping female entrepreneurs elevate their brands and businesses visually is what LIGHTS ME UP and working with KidArtLit is no exception. I absolutely LOVE what they’re putting out into the world, especially the important message of using art and books to connect deeply with our children, something that’s very dear to my heart. Hearing how implementing these images in their marketing, website and social media has impacted their success is such an inspiration and a testament to power of STORYTELLING IMAGES.


Co-founder Julia said, “Brandilyn helped orchestrate a photoshoot that was professional, well-designed and that really met our needs as a business. She listens so intently and is such a creative thinker in the way that she processes what a business needs. It’s really unusual to have a photographer that instantly feels like somebody you need to have on hand all the time. Brandilyn is someone we work with every month now helping us produce images for our company so that we always have fresh, new photos that we can use at the drop of a hat! Whether we are re-designing a website or planning a big marketing campaign, we know we have the images that are not only going to meet our needs, but that will TELL OUR STORY. She’s a joy to work with!”

If YOU are ready to:




…then you definitely need to book your FREE BRAND STRATEGY CALL today where I’ll help you clarify your visual brand and go over how I can help you take your business to the next level!!!

What's your WHY?

I threw the whole stack out the window as I buried my head into my hands and sobbed uncontrollably. I was so overwhelmed with emotion I could hardly function…


Looking back now, I feel horrible for my poor mom who handled the situation with so much grace. I was a senior in high school and senior pictures were EVERYTHING. I had showed up for my session with several outfits, I had done my hair, my make-up, all the things. While we were taking the pictures, I remember feeling uncomfortable, but I couldn’t have imagined what would happen when we came back to see the proofs…

I literally HATED every. single. one. of them. Have you ever seen a picture of yourself and been so shocked that it was YOU (NOT in a good way)? Well, that’s how I felt about every single image the photographer had taken. I’ve been insecure about my looks since I can remember. I’ll never forget a boy in 2nd grade making fun of my teeth, and the feeling of shame and sadness that quickly rose up inside me. I’m sure sadly, many of us have similar memories. Being completely comfortable and confident in my skin is something I’m still working on and one that has been debilitating at times. And it was in this moment of looking through my senior portraits that brought all of those insecurities to the surface.

My mom was so patient and kind as I worked through the pain of visually experiencing so many personal insecurities at one time. She talked with the photographer who charged her for another session (oh my gosh - thank you mom!!) and I ended up with one image I didn’t completely hate. I need to find a copy of it to show you because… my HAIR. You gotta see it to believe it.

ANYWAYS. Fast forward a few years and a somewhat better hair style... I had always had a passion for photography, especially after my first child was born, but what I realized more than anything - was that I loved creating POSITIVE experiences for my clients. It brought me so much joy to create an experience where they could feel relaxed, confident and beautiful - because I quickly discovered that however someone is FEELING while having their picture taken, is exactly how they will LOOK. Which totally explains why I looked so unhappy and insecure in my senior portraits.

Women in particular are SO HARD on themselves. The comments I hear when women are looking through their images make my heart hurt - probably because they’re familiar lines I speak them to myself.

My mission is to help the women I work with FEEL the way I see them, which is:







  • WISE

That’s my WHY. That’s the fire inside that continues to push me forward in my work - because I believe in it’s importance and I believe that the BIGGER part of my job is the EXPERIENCE I create for my clients, not just finding the right angle and snapping the shutter.


Remember WHY you started this whole business thing in the first place? I’m guessing that WHY is the same thing that continues to drive you day after day to show UP and do the work.

Are you sharing THAT story with your audience? If not, they’re totally missing OUT and so are you friend. In fact, I’m so serious about this that I want you STOP whatever you’re doing, pause and reflect for a moment on your journey up to this point and the story behind your business. And before you try to tell me it’s not exciting or inspiring, read on.

Here’s an excerpt from the book that inspired me to share MY story today… IF YOU READ NOTHING ELSE, READ THIS:

“Can we resist the fear-based tendency to make our work abstract or overly complex and instead trust that our lived experiences, insights, and natural ideas are enough to bring to the table? Often THAT kind of authenticity and vulnerability is what is needed to move hearts and create change. Quite often, that is also what will cause us to be noticed, to be respected, and to receive the opportunities we desire.”

- Tara Mohr, Playing Big

As I’ve taken the time to ponder on my own story, I realized how motivating and deep rooted it is for me… so deep that I had almost forgotten. And what a shame that would have been.


And if you want help doing it in a beautifully visual way, I’d love to help you out.

5 Things you can do Today to Stop Drowning...

… in life that is.

Motherhood is kicking my BUTT right now y’all. Or maybe it’s life in general? Either way, that all-too familiar feeling of drowning keeps rising up inside me no matter how hard I try to resist it. I know you know about the drowning too - I’m convinced it’s simply a physical reaction to what’s going on inside our heads.

Which is amazing...


… because that means we have total control over it, NOT the other way around.

Here’s what really helps me when I feel like life gets too heavy:

1. WORK OUT - I tell myself I don’t have time, but honestly I can’t afford NOT to. Working out has an amazing effect on my entire day, including more energy, patience, confidence and positive mindset. Don’t let your brain convince you that you don’t have time, fit in whatever you can.

2. PLAN YOUR DAY - Similar to when my house gets soooooo messy and I don’t even know where to start, when there’s too much to do I often feel immobilized. Planning out my day (usually the night before) gives me clarity on the most important tasks, even if it’s simply sending an email or taking a shower. Find a time that works for you and commit to doing it religiously.

3. GET OUTSIDE - I swear nothing heals the soul like some sunshine and a gentle breeze. You get extra points if you can make it to the beach because #beachtherapy  Even if it’s just 10 minutes, even if the weather is no good, it works wonders I promise. Oh, and leave your phone inside!!

4. SAY NO - When I start experiencing the drowning, I know I have too much on my plate and it’s time to start saying NO, over and over again. Pull way back on your commitments so you have a chance to evaluate what needs to stay and what needs to go. I know this seems scary and hard, but I promise it gets easier and easier every time you say that two-letter word. Try it.

5. SELF CARE - If you’re anything like me, you completely stop taking care of yourself when life gets crazy. Who needs healthy food and sleep? Certainly not me!! But actually I do and so do you mama!!! Go to bed early, sit down and read a magazine, go for a walk. The oxygen mask analogy fits perfectly here - you’re no help to anyone else if you’re a hot mess. Love YO SELF.

I certainly hope you’re not in a drowning phase of life right now too, but if you are - feel EMPOWERED and give these a try!!! And I’m curious, what do you do when you’re feeling overwhelmed with life??

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How setting GOALS can blow your MIND


Not that we didn’t ever set any goals, but for the first 10 years of our marriage, we just kind of let life take us along. And everything was fine... life was good.

Until a little over 2 years ago in Mexico. It was the first time EVER away from our four kids for more than 48 hours. I was inspired by something I was reading and basically forced Josh to help me WRITE DOWN OUR GOALS. They were super specific, measurable, and time-bound and included all the different areas of our life - financial, personal, family, etc. And they were BIG goals you guys. BIG.

Fast-forward a couple months and we realized we had ALREADY accomplished several of the HUGE goals we had set, and were on track to surpass others. 

Say whaaaaaaaaa?! 🤯

Not only that, but having a CLEAR picture of where we wanted to go made making allllll the little decisions that much easier. Is this bringing us closer or further away from our goals? Boom. Done. Easy. 

Fast-forward to today. I look back on a relatively short period of time and what we’ve accomplished is CRAZY TOWN.  Student loans are totally paid off.  We’ve spent more time together as a couple and as a family.  I started a new business venture.  We purchased property.  We feel healthier.  The list goes on...

And the real crazy thing is that this has ALWAYS been available to us.  Setting goals, writing them down and then GOING AFTER THEM is available to everyone - and I truly believe that you’re holding yourself back if you’re not setting any. 


So let's talk about GOALS yo - and how you can BLOW YOUR OWN MIND, shall we?

Here's a simple 5-step method to setting and REACHING your biggest goals:


Break your life up into your most important aspects and roles.  For my husband and I that first time in Mexico, we wrote down: marriage, kids, health, spiritual, financial, and professional/business.  Doing this allowed us to focus on each individual category and get real serious about what we wanted to accomplish, and what would have the biggest impact.  I love Michael Hyatt's S.M.A.R.T.E.R goal acronym:

SPECIFIC: Goals must be well defined, clear and unambiguous.

MEASURABLE:  Can you quantify your progress so you can track it? How will you know when you've reached your goals? 

ACTIONABLE:  Begin your goals with a verb. What is the associated action word that describes what you need to do to achieve it?

RISKY:  Your goals should scare you a little bit!  It will make them more interesting and demanding.

TIME-KEYED:  Goals must have a clearly defined time frame including a starting date and a target end date.

EXCITING:  Love this one!!  You should absolutely be excited about your goals - otherwise, what's the point?

RELEVANT:  Your goals should be in alignment with the season of your life and your values. Is your goal relevant to your life purpose?



This is crucial.  WHY is this goal important to you?  It's important that your WHY is bigger than your FEAR - for an amazing podcast episode about this, and to help you identify your "why" - head over to the Do It Scared Podcast with Ruth Soukup - it's a good one.  Keep in mind superficial reasons won't cut it, so try to dig deep on this one.  Why do you want to lose those last 10 pounds?  Looking good in a bikini is great and all, but feeling confident and having more energy to play with your kids - THAT is real motivation.  


Now that you've categorized your goals and made sure they are SMARTER, write them down!!  There is so much power in putting pen to paper.  I heard somewhere that the difference between a dream and a goal is simply writing it down.  It forces you to gain clarity about what you want and what is most important.  


Now that you have a clear picture of what you want to accomplish, how do you get from point A to point B??  It's highly affective to print out your goals along with their SMARTER details and hang them where you'll see them every. single. day.  Every time a situation or decision arises, ask yourself: is this bringing me closer or further away from my goal?  Another question I love to ask myself: what would the version of me who has already accomplished this goal do in this situation? #likewhoa  Work backwards - decide what you need to do this YEAR, this MONTH, this WEEK and now this DAY to accomplish your goal and make it happen.


Set aside a time each month to look back and take inventory of what you have and haven't accomplished (yet) and to get super clear about the upcoming month.  And GIVE YOURSELF PROPS for every single win, big and small - this helps keep momentum and is something to fall back on when you feel like you're moving slower than you'd like.

I have been blown away by the progress my husband and I have made and even more importantly, by the CLARITY we now have in our lives.  It's amazing how powerful it is.  See for yourself.

Happy goal setting babes!

Want to spend more time with the people and things that really matter (like crushing your goals)?? 

Personal brand images that accurately tell your story and speak to your ideal client have the potential to reach your followers like NOTHING else, make you more money and free up more time for what matters.  Let's make some magic together. 

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