Lessons Learned Through Entrepreneurship

I’ve spent the last 9 months as part of the Love Over Metrics mastermind led by Jadah Sellner. At our closing circle, she asked us to write down what we’ve learned during our time together and inspiration just started flowing out of me.

It was like all the wisdom and truth I’ve gained over the last 10+ years of entrepreneurship presented itself perfectly in 9 simple steps.

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And I wanna share them with you because we’re tight like that.

(Also, let’s be real - this list applies to life in general - not just business.)


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What would you add to this list? Comment below!! These are what came to me during my 5 minutes of reflection, and I’d love for this to be a list that keeps growing and changing as inspiration strikes and additional lessons are learned.

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CALLING ALL PORTLAND-BASED FEMALE FOUNDERS

I’m heading your way and have spots for TWO brand shoots on August 3rd and August 4th and I think you’re just the kind of woman I love working with. Let’s make some magic together and you walk away with a collection of custom images to pull from over the next several MONTHS. Photos that create connection, trust, sales and scale. Contact me for more info and to hop on a quick Brand Strategy Call.

How to Prep for a Brand Shoot

Whether you’re taking pics yourself or working with a pro, you want to get the most out of your brand shoot. Have no fear!! Go through these 4 quick steps for a more intentional and successful photo shoot, even if it’s 15 minutes with your iPhone.

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STEP 1: Create a Pinterest board (or Google Doc) and start pinning all the images that stand out to you (without over-thinking or judging them!!). Now take a step back and ask yourself: what colors keep repeating themselves? Are most of the images bright + airy or dark + moody? Take note and brainstorm how you can implement these colors and photography style into your shoot. If you’re working with a professional photographer, it’s CRUCIAL that you communicate your vision or you could end up with photos that aren’t a true representation of you or your brand.

STEP 2: What things are unique to you? No really, what are they? Maybe it’s your love of expensive coffee, hot yoga or those flashy red heels you wear whenever you wanna feel like a BOSS. What do people see and think of you? Now, how can you incorporate some of those things into your photos? Think outside the box - for me, it would be doing a photoshoot inside Target with my 4 kids because everyone who knows me well knows that’s our home away from home!!

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STEP 3: I’m gonna be honest. This one requires some deeper thinking, but I promise if you take the time to really ponder on it, the payoff is HUGE. Take a deep breath and ask yourself: How do you want people to FEEL when they see your photos? A few common words my clients have come up with are: warm, welcoming, happy, confident, knowledgable. Write down those words and move on to Step 4 to put them into action!

STEP 4: Gather your favorite items from Step 2 and clothes that embody the look and feel of the Pinterest board you created in Step 1 - but more importantly, clothes that you feel GREAT and COMFORTABLE in. Wear a little more make-up than normal, but don’t go overboard. Someone should be able to recognize you walking down the street in your yoga pants after seeing your photos. Now that you’re all ready to go, find some beautiful light and repeat the list of words you put together in Step 3 before and during your photo shoot because (hint: this is the real magic sauce of photo shoot success right here):

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How you FEEL is how you’ll LOOK. And girl, you were meant to SHINE.

I’m gonna keep it real with you: I’ve asked a LOT of women about the photo shoots they’ve loved the most and the #1 answer I get is: it all comes down to the photographer. It REALLY MATTERS who is on the other side of the camera and how they make you feel, so be choosy when booking a photographer for your brand shoot!! It’s an investment and if you’re putting in the time and energy to make the most of it, you want equal effort coming from the other side.

If you need some help going through this list and defining your visual brand, you should totally book a Free Brand Strategy Call with me. You don’t need to live local and there’s no cost - just my gift to you! It’s quick, simple and fun. Let’s chat.

3 Tips to Make the Most Out of Podcast Education

You're probably already well aware of this, but I'm obsessed with podcasts.  As a (I won't say the word "busy" because I banned it from my vocabulary a while ago) mom and business owner with a lot on her plate, podcasts are my FAVORITE because I'm able to consume information when I'd otherwise not be able to.

Think: folding laundry, working out, washing dishes, making dinner.. you name it!

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I listen to quite a few different podcasts (in fact, I put together a list of my Top 10 Podcasts for Female Entrepreneurs which you can snag HERE), but most of them tend to be business/entrepreneurial based or self-help/mindset podcasts.

As an experienced podcast consumer, I noticed 3 simple yet impactful things that have helped me get the most out of podcast education - to really absorb the information I'm taking in and most importantly, how to implement that information into my daily life and business.

#1: WRITE IT DOWN  I really believe in the power of putting pen to paper.  However, like I already mentioned - I'm usually not in a position where I can write things down.  So when I hear something that really hits me, I pause and rewind the podcast and then type out the quote into the notes app in my phone so I can go back to it later.  If I'm really on my game, I'll actually write it down in my business notebook - a place where I keep all my notes, goals, scribbled inspirations, and so on.

However you choose to do it, write it down. 

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#2:  FORM AN ACTION PLAN  When I hear something really powerful, I love to pause the podcast and actually recite the line or phrase out loud or in my head a few times to really allow it to sink in.  In fact, one I just heard at the gym this morning and loved and recited was: YOUR UNIQUENESS IS NOT A WEAKNESS.  Sooo good, right?? 

Now that you've found a piece of valuable information, the next step is to write down HOW you can actually implement what you heard into your life.

For example:  Say I'm listening to a podcast about outsourcing and I hear this line, "It's only when we can let go of what we're holding onto so tightly that we can find and get the help we need."  Ahhhh.  Yes.

Now my action might be: I'm going to log my time for an entire week and take inventory of what things are good uses of my time and evaluate the things I could potentially outsource to someone else.

Take what you hear ---> Form and actionable plan
 

#3:  SHARE WHAT YOU LEARN  Now that you're actually implementing all this awesome info into your own life, the last step is to share what you've learned with whoever will listen!  There's a quote that goes something like:

"People learn best when teaching others"  
 

In fact, I've experienced this first hand through homeschooling my kids!  Often I question whether I ever learned something in school because I don't remember it.  But now that I'm teaching it, I'm absorbing the information in a completely different way!!  

It's a lot like the concept of reading comprehension we learn in school - being able to tell the gist of a story in your own words - and what I think is really key is not only repeating back the message, but having the ability to see how it can apply to a particular situation or problem, whether it be ours or someone else's.  That's where the real magic comes in.   

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Now friends.  Keep in mind, I most certainly do NOT do this process with every single podcast I listen to!  Just those that I can easily see the connection to my own life or business or those that really resonate for me in the moment.    

One last thing - repetition is the key to mastery.  If there's something you are really passionate about or want to learn more about, listen to an episode a few times.  It's amazing the different bits of info that will catch your attention each time.

Now that you know what to do, grab your ear buds and listen in to the audio version, my podcast interview on The Business Bites Podcast with Rachel Brenke.  I think you'll love it.

Stay amazing.


If YOU are ready to:

STAND OUT ONLINE

LOOK MORE PROFESSIONAL

TELL YOUR STORY

…then you definitely need to book your FREE BRAND STRATEGY CALL today where I’ll help you clarify your visual brand and go over how I can help you take your business to the next level!!!