We all have a story to tell. Most of our stories are quite messy, often crazy, a touch dramatic and so, so beautiful. It's within these stories that make up what we represent and who we are. And WHO we are is what people fall in love with. They fall in love with our STORIES.
Our stories create connection. And that connection creates TRUST.
As a entrepreneur, you can't afford to NOT be telling your story. Because as we all know, it's connection and trust that converts followers into paying clients. And even if someone never becomes a client, CONNECTION is what life is all about isn't it?? As humans, we literally crave connection alongside basic survival.
So, creating a connection through sharing your story is really just another way to SERVE your community.
And I can't think of a better or more beautiful way to share your story than through images. In fact, images are more influential in shaping the EMOTION and FIRST IMPRESSION of a brand than ANY other aspect of your business.
Think about it, you're scrolling, scrolling, scrolling... does another #SELFIE stop you in your tracks? Nope. Now, how about a beautiful image that perfectly captures the heart of what you do??? THAT sure stops me from my mindless scrolling. #thankyouverymuch
As a personal brand photographer, telling stories through images is what I DO. A common question I get is "What exactly is a story?" As it pertains to personal brand photography, a story is one detailed aspect of a personal brand. I'll give you a few examples.
I'm currently working to build my personal brand (come follow along!), and I've identified 5 aspects of my life aka: personal brand that I want to focus on: 1. being a wife and mother 2. my obsession with all things self help (heyyyy Brene!) 3. the fact I end up in Target wayyyyy too often 4. my love for travel and 5. my love for chai tea lattes.
Now, in each of these aspects, there are many stories that could be told. Being a wife and mother - one story could be me homeschooling my four children. Another story could be me finding humor in the day to day with my #realifeyo images. And yet another story (all part of one main aspect of my "brand") could be my husband and I walking along the beach in San Fransisco where we had our first date.
You can see how the possibilities are endless and obviously each brand will have different aspects and stories they want to tell and focus on. But essentially, a story is one specific, detailed portion of a brand, as told through images.
As another example, Jadah Sellner is a rock-star online community growth and business strategist (among many other things!) who focuses on building a business tribe from a place of LOVE. One main aspect of Jadah's personal brand is being an introvert who loves building intentional communities. One way she does this is with her Love Over Metrics Business Growth Mastermind, which includes a couple in-person business retreats.
Images of Jadah leading her tribe of female entrepreneurs at a retreat helps to tell the story of an intimate community of women who are building their businesses, supporting each other and taking massive action to reach their goals and biggest dreams. Again, this is just an example of ONE story Jadah might tell all under the aspect of building intentional communities.
She also has a beautiful podcast that focuses on leading with LOVE that features some super wise guest speakers along with herself. Images of Jadah recording her podcast are yet another example of one story she might tell of her larger brand aspect of being a leader and entrepreneur.
It's images like these - authentic, high-quality, on-brand images - that create a deep CONNECTION with your tribe, and enable you to more clearly tell your story.
I hope this clears up what a STORY is as it pertains to personal brand photography and why having images that ACCURATELY tell your story is so, so important.
You have a personal brand, whether you realize it or not. The questions is: are you happy with the story your brand is telling?
If not, I can hook you UP. Let's make some story-telling magic together so you can spend more time doing what you LOVE.