Lessons Learned Through Entrepreneurship

I’ve spent the last 9 months as part of the Love Over Metrics mastermind led by Jadah Sellner. At our closing circle, she asked us to write down what we’ve learned during our time together and inspiration just started flowing out of me.

It was like all the wisdom and truth I’ve gained over the last 10+ years of entrepreneurship presented itself perfectly in 9 simple steps.

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And I wanna share them with you because we’re tight like that.

(Also, let’s be real - this list applies to life in general - not just business.)


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What would you add to this list? Comment below!! These are what came to me during my 5 minutes of reflection, and I’d love for this to be a list that keeps growing and changing as inspiration strikes and additional lessons are learned.

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CALLING ALL PORTLAND-BASED FEMALE FOUNDERS

I’m heading your way and have spots for TWO brand shoots on August 3rd and August 4th and I think you’re just the kind of woman I love working with. Let’s make some magic together and you walk away with a collection of custom images to pull from over the next several MONTHS. Photos that create connection, trust, sales and scale. Contact me for more info and to hop on a quick Brand Strategy Call.

How to Prep for a Brand Shoot

Whether you’re taking pics yourself or working with a pro, you want to get the most out of your brand shoot. Have no fear!! Go through these 4 quick steps for a more intentional and successful photo shoot, even if it’s 15 minutes with your iPhone.

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STEP 1: Create a Pinterest board (or Google Doc) and start pinning all the images that stand out to you (without over-thinking or judging them!!). Now take a step back and ask yourself: what colors keep repeating themselves? Are most of the images bright + airy or dark + moody? Take note and brainstorm how you can implement these colors and photography style into your shoot. If you’re working with a professional photographer, it’s CRUCIAL that you communicate your vision or you could end up with photos that aren’t a true representation of you or your brand.

STEP 2: What things are unique to you? No really, what are they? Maybe it’s your love of expensive coffee, hot yoga or those flashy red heels you wear whenever you wanna feel like a BOSS. What do people see and think of you? Now, how can you incorporate some of those things into your photos? Think outside the box - for me, it would be doing a photoshoot inside Target with my 4 kids because everyone who knows me well knows that’s our home away from home!!

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STEP 3: I’m gonna be honest. This one requires some deeper thinking, but I promise if you take the time to really ponder on it, the payoff is HUGE. Take a deep breath and ask yourself: How do you want people to FEEL when they see your photos? A few common words my clients have come up with are: warm, welcoming, happy, confident, knowledgable. Write down those words and move on to Step 4 to put them into action!

STEP 4: Gather your favorite items from Step 2 and clothes that embody the look and feel of the Pinterest board you created in Step 1 - but more importantly, clothes that you feel GREAT and COMFORTABLE in. Wear a little more make-up than normal, but don’t go overboard. Someone should be able to recognize you walking down the street in your yoga pants after seeing your photos. Now that you’re all ready to go, find some beautiful light and repeat the list of words you put together in Step 3 before and during your photo shoot because (hint: this is the real magic sauce of photo shoot success right here):

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How you FEEL is how you’ll LOOK. And girl, you were meant to SHINE.

I’m gonna keep it real with you: I’ve asked a LOT of women about the photo shoots they’ve loved the most and the #1 answer I get is: it all comes down to the photographer. It REALLY MATTERS who is on the other side of the camera and how they make you feel, so be choosy when booking a photographer for your brand shoot!! It’s an investment and if you’re putting in the time and energy to make the most of it, you want equal effort coming from the other side.

If you need some help going through this list and defining your visual brand, you should totally book a Free Brand Strategy Call with me. You don’t need to live local and there’s no cost - just my gift to you! It’s quick, simple and fun. Let’s chat.